A shop assistant that never puts a customer on hold.
E‑commerce
An assistant answers product, sizing and order questions — and hands VIP clients to the team.
Hale & Co.
Chatbot

(01)
71%
resolved instantly
(02)
+23%
online conversion
(03)
4.8/5
customer rating
(02) Challenge
Where the work was stuck.
Hale’s small team answered the same questions about leather care, sizing and delivery hundreds of times a week, and slow replies were losing online sales.
(03) Approach
What we built.
We built an assistant on Hale’s product catalogue, care guides and order system. It answers instantly in the brand’s voice, tracks orders, and hands high‑value or complex conversations to the boutique team with full context.
(04) Result
What changed.
71% of questions resolved instantly, online conversion up 23%, and a 4.8/5 customer rating — with the team freed up for in‑store clients.
It sounds like us, it knows every product, and it knows when to call a person.

Lena Park
Founder, Hale & Co.
Project
Live in production and reviewed monthly against the KPIs agreed before the build.



